Products Environment

Products Environment

Book Title: Products Environment

Author: Isabel Sanchez Vegara

Format: Paperback | 96 pages

Publication Date: 20 Jul 2017

ISBN-13: 9782909617497

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.