Book Title: Products Environment
Author: Isabel Sanchez Vegara
Format: Paperback | 96 pages
Publication Date: 20 Jul 2017
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.